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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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More American women than men feel insecure in their finances
A new Ipsos poll conducted on behalf of BMO finds women more likely than men to be concerned with inflation, cost of living
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How our DNA could change how we think about health
The advent of DNA testing and genomic screening has enabled millions to take their health into their own hands. The next step will be treatments and technologies that put that knowledge to use, says 23andMe’s Dr. Noura Abul-Husn.
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How we will be able to live a healthier, longer life
Improvements in everything from nutrition to fitness mean that Americans aren’t just living longer — they’re living better, longer. AARP’s Lina Walker discusses the factors that could further close the gap between life expectancy and healthy life expectancy.
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Americans blame social media, elected officials, TV and cable news for “fake news”
Meanwhile, Republicans and Democrats are divided on the definition of “fake news,” according to a new Ipsos poll
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State of the Union: Biden somewhat exceeded expectations, but approval ratings unchanged
New ABC News/Ipsos poll finds Americans are split on who would do a better job, if anyone, as president
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What to make of last night’s State of the Union
Below are five charts on how Americans view the major topics Biden discussed during the State of the Union address and how Biden lines up to “his predecessor” on each
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[WEBINAR] Connecting with Parents: Innovation, Inclusion & Insights
Revisit our dynamic roundtable discussion with some of the most talented leaders in media, marketing, and technology today for a candid conversation exploring changing consumer behaviors and parenting needs; connecting with Gen Alpha, Gen Z teens, and their parents; the unique ways these leaders uncover and use insights; and diversity and inclusion as a source of innovation.
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Why Accessible UX Matters
Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.