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Reuters/Ipsos Core Political Survey: Impeachment Tracker (11/06/2019)
Public opinion remains unmoved about the prospect of impeaching President Trump.
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One Year from Election Day 2020, This One Thing Will Boost Confidence in U.S. Elections
Exactly one year out from the historic 2020 presidential election, Americans are very concerned about whether the upcoming election will be open and fair with strong differences along party lines.
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Black Friday: Still the superhero of the shopper’s year?
Black Friday: read more about the history of this prominent shopping event, and tips for how retailers can overcome today’s new challenges.
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Can you afford to buy a house? Most say they're priced out of the market
Nearly three in five people say they can’t afford to buy a house where they live.
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Ipsos Update - November 2019
Welcome to November’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. Featured topics include mental health, Black Friday, brand-building, climate change and packaging trends in China.
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The Brand vs. Performance Media Debate
Combining brand and performance media equals a balanced investment strategy for short and long-term growth.
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Media ROI in the Era of Walled Gardens
Discover tips for holistically optimizing your marketing investments by overcoming the challenges of limited data sharing.
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Is ‘digital empathy’ an oxymoron?
Peter’s latest article posits that data doesn’t care, technology doesn’t care, and digital ads don’t care; but people do care and too many marketers have forgotten this.