Search
-
More Americans are giving up
Between Lent and "No Buy" day, what (if anything) are Americans quitting? The Ipsos Consumer Tracker has the answers.
-
It's not easy to boycott, even if you want to
One in four Americans say they have stopped purchasing from a company due to politics or current events, according to the Ipsos Consumer Tracker. Sticking with it is another story.
-
March 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Continues Unsteady Start to 2025 as Expectations Index Falls Sharply
-
Americans say cost of living is on the wrong track
Most Americans want the administration to prioritize working on inflation over other issues
-
Americans concerned over bird flu outbreaks, but awareness is limited
Ipsos research examines how much Americans have heard about bird flu and attitudes toward a potential outbreak affecting humans
-
Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
-
Americans believe sports teams and stadiums are positive for cities
New Ipsos poll also finds that a majority still believe sporting events are too expensive
-
THE QUIRK’S EVENT: Chicago
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. They are designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations, including Los Angeles (February) and New York (July).
-
Some Democrats are still voting with their wallets
However, compared to mid-February, slightly fewer Americans report stopping spending to protest a company’s stance on politics
-
Singapore leads Resonance and Ipsos’ Asia-Pacific Best Cities report
First-ever ranking of region’s leading cities includes findings from Ipsos survey of over 7,000 people across nine countries