THE QUIRK’S EVENT: Chicago

The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. They are designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations, including Los Angeles (February) and New York (July).

Join us to hear more:

Scaling gen AI now: Learn from pioneering brands who adopted early and are realizing value at scale

Wednesday, April 2 | 10:30am | Room 2

Stephanie Bannos-Ryback
EVP, Business Strategy

Kristy Click
SVP, Senior Client Officer, Client Org USA

If 2024 was the year of gen AI experimentation, then 2025 is the year of embedded value and impact realization. Leading organizations are already scaling the impact from gen AI across all stages of the research cycle, whether in-house or with the platform and services partners. Keys to success include a culture that embraces experimentation, thoughtful decision-making governance, investments in upskilling talent, the latest tools that drive productivity and, of course, identifying safe, secure, high-quality technology solutions to power better insight generation and activation. Featuring Ipsos’ Stephanie Bannos and Kristy Click, this session with Nestle Purina and HP Inc. will focus on lessons learned from early adopters so that you can avoid pitfalls in your gen AI journey.

Strategizing cross-functionally for creative and brand success

Thursday, April 3 | 9:45am | Room 4

Chris Junior
Vice President, Ipsos Client Officer

Hear more about the research that helped Discover leverage its high customer satisfaction to attract new prospects. A key insight focused on consumers wanting equal treatment, which led to the 'Especially for Everyone' campaign featuring Jennifer Coolidge. Ipsos’ Chris Junior joins Discover to discuss highlights from their successful campaign. Attendees will hear more about effective use of celebrity partnerships in creative execution, and the significant business impact in terms of new account openings and brand perceptions.

Resilience and future-proofing in uncertain economic times: How McCain Foods stays fresh and crispy

Thursday, April 3 | 3:45pm | Room 2

Leabe Commisso
SVP, Ipsos Senior Client Officer

Join Ipsos’ Leabe Commisso for a spud-tacular session peeling back the layers on how McCain Foods and other frozen food heavyweights are hash-browning out economic uncertainty. Hear more about innovative approaches that McCain Foods and other CPG leaders use to navigate economic instability. This includes insights into diversifying product lines, uncovering new revenue streams and enhancing operational efficiencies to stay competitive during financial turbulence. You will also gain an understanding of the foresight tools and risk management strategies employed by industry giants to anticipate and mitigate economic challenges, and discover how agile business practices and flexible supply chains enable companies to remain nimble in the face of market fluctuations.

To join us in Chicago, please register online here. We’ll also be hosting a private Ipsos cocktail networking event. Please reach out for more details.

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