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Where Americans stand on Trump’s immigration agenda
Five charts on where Americans stand on Trump’s immigration agenda
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Reuters/Ipsos Issues Survey May 2025
The latest Reuters/Ipsos survey highlights broad support for vaccines and mixed views on handling of illegal immigration.
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May 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Continues to Decline as Current and Investment Indices Fall Sharply
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Privacy is important to Americans. Here's the data they're worried about.
Two in three Americans, across party lines, believe the government collects too much data about them, according to new data from the Ipsos Consumer Tracker.
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Our food habits haven’t changed since 2023
Despite the discussion around processed foods in the Make America Healthy Again campaign, there’s been a slight dip in people saying they try to limit the amount of processed foods they eat, from 63% in 2023 down to 59% in 2025, according to the Ipsos Consumer Tracker.
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When it comes to buying products, price wins
Most Americans (57%) say that they don’t really care about brands, they just buy things they need, according to new data from the Ipsos Consumer Tracker.
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The anticipatory friction behind the vibe shift on Trump
Five charts on President Donald Trump’s approval rating, uncertainty, and the anticipatory friction behind it all
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Americans support VA research for better Veteran care and medical advancements
Survey reveals strong backing for Veterans’ healthcare research, yet many Americans remain unaware of VA’s scientific contributions
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How is Trump’s base feeling about Trump 2.0?
Below are five charts on the Americans standing in President Trump’s court
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CX Global Insights 2025: Unlocking the Future of Customer Experience
70% of customers choose brands based on the expectation of a good experience. Are you delivering on that promise?