Our food habits haven’t changed since 2023

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.

Why we asked: There’s a lot of discussion about food and ingredients in the news these days as government regulators look to phase out a lot of synthetic food dyes, for instance. So we asked a couple of questions about what we eat: One new question, and one we trended from What the Future: Farming in 2023.

What we found: Broadly, what we eat hasn’t changed much. About half try to prioritize organics. Slightly fewer prioritize non-GMO. And despite all of the discussion around processed foods in the Make America Healthy Again campaign, there’s been a slight dip in people saying they try to limit the amount of processed foods they eat. In a separate question, we see very high (81%) agreement that we need fewer chemicals in our food and that if food makers sell a healthier version of a product overseas, they should sell the same version here (78%).

More insights from this wave of the Ipsos Consumer Tracker:

When it comes to buying products, price wins

Our food habits haven’t changed since 2023

Privacy is important to Americans. Here's the data they're worried about.

The Ipsos Vibe Check: Here's how worried Americans are about the government this week

The Ipsos Care-o-Meter: What does America know about vs. what does America care about