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How people and politics will shape brand purpose in the future
How will corporate purpose evolve in a changing world? In his introduction, editor Matt Carmichael considers the forces shaping purpose’s uncertain future, and what they mean for industries and individuals alike.
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Why political polarization means brands need to clarify their purpose
As ESG becomes more politically polarizing, brands need to be clear about their values, says Nooshin Warren, assistant professor of marketing at the University of Arizona.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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For Trump’s indictment, don’t expect much movement from the public
In five charts is the entrenched and partisan state of play surrounding former President Donald Trump’s indictment.
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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How the public feels about the Silicon Valley Bank failure
In the five charts below, we explore how Americans are approaching the banking crisis and how opinions on government bailouts have changed in the past decade.
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Path to Purchase Institute Future Forward
Be sure to join us on Tuesday, May 16 [10am | Breakout 1] for Capitalizing on Convergent Commerce in Blended Online and Offline Shopping Worlds.
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Violence in democracies: The role of fake news, disinformation and social media
This Ipsos analysis for Les Entretiens de New York reveals a small minority in the US and France considers violence a viable means to achieve political goals.
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Ukraine News And Polls
Ipsos has been tracking public opinion about the war in Ukraine in the United States and across the world.
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Twenty years after the invasion of Iraq, few feel the war has made America safer
Separately, the Axios/Ipsos Two Americas Index finds that most Americans oppose a “national divorce”