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Cliff’s Take: Americans Adapt For Gloomy Winter Ahead
But Not All COVID-Driven Behavioral Change May Stick
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U.S. consumer sentiment stagnant or falling
With no stimulus plan in sight, national outlook is gloomy reveals Ipsos-Forbes Advisor Consumer Confidence Tracker
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Media in this Brave (New) World: Vaccine or Not
Do advertisers need to prove their evolved media mixes and decisions, such as the value of new channels they relied on during the pandemic?
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Broad, bipartisan support for state-mandated public mask usage
Newsy/Ipsos poll: Nearly half in favor of national shutdown, while majority prefer states to enact COVID-19 restrictions
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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (12/02/2020)
A majority of Americans approve of how Biden is handling his position as president-elect
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How COVID-19 changes the holidays: More online and local shopping, gifts for fewer people
A majority of Americans are doing more online shopping this year, and many are planning to put up more holiday decorations. Here's where the trends are biggest.
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This year, families want togetherness, laughter and hope during the holidays
This year’s holiday wish from Ipsos echoes consumer sentiments.
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The role of culture in a global crisis
Shared values shape individual behavior, and this is even more evident during the coronavirus pandemic.
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Global Vaccine Research
As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not the least of which is, how far will it take us on the journey back to ‘normal’…?