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Ipsos Tunes in With Americans: AM/FM Radio Continues to Make Waves in the In-Car Environment
Radio Remains the Preferred Form of Audio Entertainment in the Car, Followed by CDs
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Because Swipe is Twice as Engaging
In this article, I'm very excited to share the results of a major R&D initiative undertaken by Ipsos to develop a new approach to concept exposure that better reflects this reality — and the reality of how consumers consume information in general.
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