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Americans think 2025 will be a pretty flat year
Americans think 2025 will be a little less great for us personally, about the same for our family and the nation, and a little less great for our jobs, according to the Ipsos Consumer Tracker
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Americans are bracing for tariffs – here’s what they’re stocking up on
Some Americans are making big-ticket purchases like electronics, cars, and furniture in anticipation of tariffs during the Trump administration, according to the Ipsos Consumer Tracker
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Out with the old, in with the new
Below are five charts on where Biden’s popularity stands compared to other presidents, what cratered his popularity, and where Trump may stand entering office
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Many Americans are unsure if fluoride is being added to their water supply
New Ipsos polling explores public opinion around fluoride use in the public water supply
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Most Americans say U.S. can’t afford military action in Syria and Ukraine
Ipsos polling on public opinion in Ukraine and Syria
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Where Americans stand on climate change heading into 2025
Below are five charts on where the climate crisis stands, how Americans feel about the environment, and where Americans expect things to head in 2025
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Trump's Comeback is Complete
Economic anxieties and systemic discontent help pave the way to historic victory
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Insecurity in B2B Data Security
Take a look at insights from the Ipsos Business Insights Collective, exploring the perspectives of senior decision-makers on the evolving challenges of data privacy and security, and outlining the crucial steps organizations must take to fortify their defenses in the digital age.
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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.