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Older Americans are least confident after Trump's win
Americans aged 55+ are downbeat on a range of social, political, and economic issues post-election, according to the latest Ipsos Consumer Tracker.
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Ipsos Core Political Survey: Presidential Approval Tracker November 2024
The mid-November Reuters/Ipsos Core Political shows that Americans are concerned with the economy, followed by political extremism and immigration. About two in three Americans believe the country is headed off on the wrong track.
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2024 holiday shopping data may signal longer-term shifts in consumer behavior
Why this holiday season may be a bellwether for changes in holiday shopping beyond just November and December.
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Five public polling trends that defined 2024
Below are five charts on five key trends in public opinions that proved more impactful than not over the past year
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Transportation
The ideas, innovations and challenges shaping the future of transportation have economic, commercial and social implications for businesses and citizens alike.
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How navigating transportation shifts will steer tomorrow’s economy
How Americans get from point A to point B matters for the entire economy. What the Future editor Matt Carmichael looks at the forces that will shape transportation tomorrow, from the economics of automotive manufacturing to car culture.
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Why brands must help customers embrace change through innovation
To drive adoption of electric cars, autonomous vehicles and other innovations, automakers must understand how they fit into Americans’ lives, says Jen Brace, the Ford Motor Company’s chief futurist.
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Why a climate-centered infrastructure is crucial for a resilient economy
Transportation is a major cause of greenhouse gas emissions in the U.S. But with smarter policy, it can be part of the solution, says Justin Balik, state program director of the climate policy nonprofit Evergreen.
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What supply chain logistics can learn from the sharing economy
From AI-powered route optimization to sharing-economy inspired networks, the future of logistics is digital. Penske Logistics’ Andy Moses explains how data and emerging technologies will help businesses stay competitive in an increasingly complex supply chain landscape.
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The State of Democracy 2024: Between discontent, deep democratic disparities and calls for reform
New Ipsos survey offers an in-depth analysis of democratic perceptions in eight Western countries, highlighting significant disparities and a strong demand for systemic reform