Transportation
The ideas, innovations and challenges shaping the future of transportation have economic, commercial and social implications for businesses and citizens alike.
Whether you’re in the C-suite or the driver’s seat, it’s easy to take highways and supply chains for granted. But America's economy (and society) depends on transportation — and these systems are quickly evolving, with serious business implications for the short term and the long haul.
Innovations like electrification and automation are driving change in manufacturing and logistics. Labor shortages, politics and protectionism are reshaping interstate infrastructure and international trade. Changing consumer behaviors are redefining car culture, while climate change is influencing both policy and technology.
So What the Future: Transportation explores the questions that businesses will need to answer, the economic trade-offs people will make, and the solutions that will help companies navigate the future. Read on for exclusive interviews with experts and insiders on electrification, automation, insurance and infrastructure, plus exclusive data and analysis on the issues that matter for business leaders in mobility, manufacturing, retail, urban planning and much more.
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For full results, please refer to the annotated questionnaire or the Ipsos What the Future: Transportation Survey data tables
Letter from the Editor
How navigating transportation shifts will steer tomorrow’s economy Matt Carmichael, What the Future editor |
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Shifts
Shifts: Robotization, sustainability and protectionism Trevor Sudano Principal, Ipsos Strategy3 |
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Interviews & Features
Why brands must help customers embrace change through innovation Jen Brace, Chief futurist, Ford Motor Company |
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How focusing on consumers could create an EV future people want Brand insights from Ipsos’ Patrick Sheposh |
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Why a climate-centered infrastructure is crucial for a resilient economy Justin Balik, state program director, Evergreen |
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How policy and incentives could pave the way to broader e-bike usage Brand insights from Ipsos’ Joann Lynch |
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What supply chain logistics can learn from the sharing economy Andy Moses, senior vice president, solutions and sales strategy, Penske Logistics |
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Why prioritizing UX for shipping gives businesses an edge Brand insights from Ipsos’ Peter Mackey |
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What auto insurance tells us about the future of America’s car culture Katie Irey, senior vice president of product design, Allstate |
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How research helps brands reinforce value to cost-conscious customers Brand insights from Ipsos’ Jeff Repace |
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Brand insights from Ipsos Strategy3’s Matt Palmer |
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Read next → |
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