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Almost half of small and medium sized businesses globally plan to extend their online reach
Small and medium sized businesses around the world leverage social media and digital tools and see them as a fast and personal way to connect with their customers, according to a new survey from Ipsos.
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INSIGHTS ASSOCIATION CRC: Leading the Switch Workshop
As a proud supporter of this year’s Corporate Researchers Conference – the Insights Association’s largest event – Ipsos is hosting an exclusive workshop featuring Dan Heath: Leading the Switch.
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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty.
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Ipsos Core Political Survey: Presidential Approval Tracker (08/31/2022)
This week’s Ipsos Core Political has President Joe Biden with a 38% approval rating, and over two-thirds of Americans believe things in this country are off on the wrong track.
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What are the top sustainable priorities for citizens?
Read on to discover the core sustainability issues that citizens wanted to see cities, nations, and places focus on, and what it means for marketers.
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Black Business Month: Innovation, Inclusion & Insights
Listen in to our special Black Business Month themed webinar featuring tips and insights from a dynamic panel of researchers, DEI specialists, small business experts, and Black business owners.
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Teens comfortable talking about mental health, but fewer are actually doing so
NAMI/Ipsos poll: Most teens feel the world is more stressful now than it was for previous generations, want schools to support mental health
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Reality
How we define and experience reality is constantly evolving as technologies to shape and use it become more powerful. This What the Future: Reality issue explores what will that mean for society, brands and business in the coming decades.
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The missing use case for virtual experiences
Gaming expert and media technology researcher Jonathan Stringfield explains what gaming can teach brands about the future of reality.
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How brands can fit into new realities
Web3 trailblazer Lindsey McInerney explains how virtual worlds could change the game for creatives, consumers, and brands.