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COVID-19 exposes weak points in the medicine supply chain
Four in five physicians in new poll say they faced potential medicine shortages during the pandemic
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US and global public attitudes to the 2022 Beijing Winter Olympics
Interest in the winter games is cooler this year than in 2018; figure skating gets the gold as the event’s most popular sport.
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[WEBINAR] Building a Stronger Foundation with Behavioral Science Blueprinting
We are pleased to introduce Behavioral Blueprinting – a new-to-industry approach
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Ipsos announces new leader for USA Customer Experience team
Stephanie Bannos-Ryback will provide CX advisory, research and analytics
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Ipsos MMA named a leader in Marketing Measurement and Optimization solutions
Forrester names Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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President Biden continues to lose ground with the American public on a range of issues
New ABC News/Ipsos poll finds Americans divided on involvement in Ukraine, Supreme Court
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Fewer Americans believe that free speech is secure
Norms around what forms of speech are acceptable are rapidly changing.