Two in five Americans plan to watch the Oscars

Washington, DC, March 10^th, 2023 – A new Ipsos poll finds that two-fifths of Americans say they plan to watch the Oscars this Sunday. Of those who say they’re going to watch, about half say they will view it on live TV, and a quarter say they will watch via clips or highlights afterwards. Younger Americans are more likely than older Americans to say they plan to tune in to the Academy Awards this year: Fifty-eight percent of those ages 18-34 and 44% of those ages 35-54 say they plan to watch, while only a quarter of those ages 55+ say the same. Differences by age also emerge in types of planned viewership. Americans ages 18-34 are more likely to say they plan to watch the Oscars through either clips or highlights afterwards (19%) or via streaming (13%), while those ages 35-54 are more likely to say they plan to tune in using live TV (27%).

Of the films nominated for Best Picture, Top Gun: Maverick and Avatar: The Way of Water are fan favorites, as one in six say each respective movie should win. While about two in five say they have seen Top Gun: Maverick in the past year, another two in five say they haven’t seen any of the nominated films. Following Top Gun: Maverick, one in five say they have seen Elvis, and another one in five say they have seen Avatar: The Way of Water. For individual awards, a plurality of Americans says Michelle Yeoh—in Everything Everywhere All at Once—and Austin Butler—in Elvis—should win Best Lead Actress and Best Lead Actor, respectively.

About the Study

These are some of the findings of an Ipsos poll conducted between March 7-8, 2023. For this survey, a sample of roughly 1,003 adults ages 18 from the continental U.S., Alaska, and Hawaii was interviewed online in English.

The sample was randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2021 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on age, gender, region, race/ethnicity, and educational attainment.

Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.8 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,003, DEFF=1.5, adjusted Confidence Interval=+/-5.3 percentage points).

For more information on this news release, please contact:

Mallory Newall

Vice President, US

Public Affairs

+1 202 374-2613

[email protected]

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