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Reuters/Ipsos Data: Core Political (04/03/2019)
President Trump's approval rating remains unchanged from last week.
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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Reuters/Ipsos Data: Core Political (03/13/2019)
President Trump's approval rating is slightly up since last week.
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Could giving men more parental benefits help women gain equality at work faster?
Women still face pay inequity at work and labor inequity at home. Why employers need to help men do more at home.
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Reuters/Ipsos Data: Core Political (03/06/2019)
President Trump's approval rating is strong among Republicans, but remains very low among Democrats.
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Six Conceptions of Nationality: A Global Segmentation Based on Inclusiveness
Ipsos segmented the adult population of 25 countries into six groups reflecting their concept of nationality
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Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.
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Americans are Highly Engaged in the Arts
A Majority Believe That the Arts Promote Personal Well-Being, Help Us Understand Other Cultures in Our Community, Are Essential to a Well-Rounded K-12 Education, and That Government Has an Important Role in Funding the Arts
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In America, Health and Wealth Go Together
Of 27 Countries, the U.S. Is the Only One Where Cost of Accessing Treatment Ranks as Healthcare System’s #1 Problem
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IIeX Behavior
Ipsos is delighted to be presenting at this year’s IIeX behavioral science conference.