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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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Reuters/Ipsos Data: Core Political (03/13/2019)
President Trump's approval rating is slightly up since last week.
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Global Study on Cohabiting, Non-Married Parents
Ipsos Global Family and Gender Survey on behalf of The Wheatley Institution and the Institute for Family Studies
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Women in Luxury Conference
Join Ipsos’ Patricia Clark at the third annual Women in Luxury 2019 conference, an event hosted by Luxury Daily that is designed to reflect the expertise and smarts of women leaders in the luxury business.
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Reuters/Ipsos Data: Core Political (03/06/2019)
President Trump's approval rating is strong among Republicans, but remains very low among Democrats.
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Small Business Expectations Down, Yet Operations Stay Strong
Ipsos' latest MetLife/U.S. Chamber of Commerce Small Business Index survey shows small business optimism remains high
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Affluencers & the Power of Authentic Influence
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
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Global Study: Majority Believe Political Divisions are Dangerous for Society
Americans are particularly worried about political divisions, but less than a third regularly converse with people who have opposing views
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Six Conceptions of Nationality: A Global Segmentation Based on Inclusiveness
Ipsos segmented the adult population of 25 countries into six groups reflecting their concept of nationality