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What Worries the World – May 2022
Inflation remains the top global worry after rising for tenth month in a row.
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Closing the Gender Pay Gap among Affluent Americans
Affluent women have a median personal income that is 20% less than affluent men. Here’s what companies and brands can do.
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Ipsos Core Political : Presidential Approval Tracker (05/25/2022)
This week’s Ipsos’ Core Political has President Joe Biden with his lowest approval rating yet (36%) as the majority of Americans (70%) believe the country is off on the wrong track.
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Enthusiasm for the metaverse and extended reality is highest in emerging countries
Survey finds the global public divided in their level of excitement about the new technologies
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Most Medicare members have an easy way to find providers and treatment but want better access to supplemental health benefits
New Virgin Pulse/Ipsos poll finds that one in three Medicare members worry about being able to afford recommended care
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Connected CPG: Winning formula in the tech-accelerated age
Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.
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52% globally say cycling in their area is too dangerous
Survey finds global consensus on bicycles’ key role to reduce carbon emissions and traffic and widespread support for giving them priority in new infrastructure projects
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How to Get Your Big and Small Data Together with Data Hybridization
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
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[WEBINAR] How humor can connect your ads with a Gen Z audience
81% of consumers like when brands use humor, but only 28% say brands connect with their comedic sensibilities. Join us for our next complimentary webinar featuring online community insights and tips to help you connect with a Gen Z audience.
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Ipsos wins mystery shopping award for fourth year in a row
Ipsos is one of the winners of the 2022 MSPA Americas Shoppers’ Choice Awards