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Ipsos/RBC Consumer Outlook Index: September 2012

A Plurality of US Adults Typically Wait until their Contract Is Eligible to Upgrade their Cell Phone

Battery Life Is the Top Complaint about the iPhone and the Most Desired Improvement for New iPhone 5

Ipsos/Reuters Poll: September 2012

Ipsos/Reuters Daily Election Tracking: Obama 46% - Romney 43%

Ipsos/Reuters Daily Election Tracking: Obama 48% - Romney 43%

Ipsos/Reuters Poll: Conventions Day 13

Ipsos/Reuters Poll: Conventions Day 12

Ipsos/Reuters Poll: Conventions Day 11

Ipsos/Reuters Poll: Conventions Day 10

Is Your Brand Truly Consumer-Centric?

This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.