Ipsos/Reuters Poll: Conventions Day 10
In many ways, the Conventions are for the party `faithful' rather than for the general public. This is reflected in the 70% of Republicans who have seen, heard, or read a `great deal' or `some' about the Republican Convention, compared to 51% of Democrats who say the same. We'll see a similar (though reverse of course) trend for the Dem convention next week.
You can see that many of the attributes for Obama are beginning to trend back upwards, while some of those for Romney are now dropping off. This reflects the end of the small convention bump that Romney received.
Tomorrow's data will give us the first real metric on the first full day of the Convention.
These are findings from an Ipsos poll conducted for Thomson Reuters from Sept 1-5, 2012. For the survey, a sample of 1,352 American registered voters was interviewed online. The precision of the Reuters/Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.0 percentage points for all respondents. For more information about credibility intervals, please see the appendix.
The data were weighted to the U.S. current population data by gender, age, education, and ethnicity. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of a per cent. Where figures do not sum to 100, this is due to the effects of rounding.
Non-aligned Registered Voters are defined as those individuals not indicating a candidate preference at the Presidential Voting Intention question (Q3 below).
For more information on this news release please contact:
Julia Clark Vice President Ipsos Public Affairs 202.463.3623 [email protected]
Clifford Young Senior Vice President Ipsos Public Affairs 202.420.2016 [email protected]
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.
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About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
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Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,363 billion (1.897 billion USD) in 2011.
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