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Using Visual Semiotics to Think Beyond Segmentation
Mapping the Needs and Expectations of Segments of Value to your Brand Portfolio
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Ipsos Global @dvisory: The Economic Pulse of the World (March 2016)
Washington, D.C. — A major analysis of world public opinion was released today by Ipsos — one of the world’s largest market and opinion research companies.The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,108 recent interviews in 27 countries around the world.
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Ipsos/Reuters Poll (April 6): Core Political Approval
Washington, D.C. — Barack Obama's approval remains at 46% this week.
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One in Three (35%) Americans Say Nobody Taught Them about Investing
Most (87%) Believe that Financial Literacy Should be Taught in Schools
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Reuters/Ipsos Data: Most Important Quality of Presidential Candidate
Washington, D.C. — Republicans are four times more likely than Democrats to say that aggressively defending America is an important quality
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Reuters/Ipsos: Profanity
Washington, D.C. — The majority of Americans believe swearing is more commonplace than twenty years ago
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Reuters/Ipsos: Lying
Washington, D.C. — Six in ten Americans feel like they rarely have to lie or cheat
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Ipsos Global @dvisor: Zika Virus
Washington, D.C. — In light of the most recent news regarding the spread of the Zika virus, Ipsos conducted a poll to gauge the level of concern about the virus among citizens of 27 countries around the world.
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Ipsos/Reuters Poll (March 31): Core Political Approval
Washington, D.C. — Barack Obama’s approval is at 46% this week
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Ipsos/Reuters Poll (March 28): Core Political Approval
Washington, D.C. — Barack Obama's approval is at 45% this week