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How research helps brands reinforce value to cost-conscious customers
Tightened budgets and heightened costs are making Americans rethink how they spend on a variety of products and services. Ipsos’ Jeff Repace explains how customer experience research can help brands understand value perceptions.
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Future Jobs to Be Done
In a world where people must choose between eco-friendly and cost-effective travel options, Ipsos Strategy3's Matt Palmer shares how brands can help consumers make smarter transportation choices.
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Lisa Gudding, president of strategic growth at Ipsos, joins the Insights Association’s Board of Directors
Appointment serves to recognize Gudding’s leadership in the insights industry
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Ipsos to rank online grocery leaders in 2024 Grocery Ecommerce Experience Report
Forthcoming report to offer exclusive insights on leading brands and key differentiators in online grocery shopping
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The State of Democracy 2024: Between discontent, deep democratic disparities and calls for reform
New Ipsos survey offers an in-depth analysis of democratic perceptions in eight Western countries, highlighting significant disparities and a strong demand for systemic reform
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[WEBINAR SERIES] Work Smarter. Act Faster. Go Further.
Whether you need to fine-tune your business strategy, enhance your view of the customer, or identify your next big growth opportunity, we can help you work smarter, act faster, and go further in a business climate that is more demanding and fast-moving than ever before.
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Most Americans say they are giving less to charity because of the economy
Over half of Americans say they would like to be more strategic in their charitable giving, according to a Wells Fargo poll conducted by Ipsos on Americans’ charitable giving habits
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Ipsos announces 2024 QSR/Fast Casual Digital Ordering Performance Study with The Coca-Cola Company and Nation’s Restaurant News (NRN)
Comprehensive new Ipsos study sets new benchmark for quick service and fast casual restaurants’ order-ahead experiences.
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Ipsos survey reveals gap between Veterans' needs and public perceptions
Survey results also suggest an opportunity to educate further regarding particular benefits available to Veterans and their caregivers
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Americans accept the election results even if some are unhappy with the outcome
New Reuters/Ipsos poll finds most Americans believe Trump will order mass deportation of people in country illegally