Ipsos to rank online grocery leaders in 2024 Grocery Ecommerce Experience Report

New York, November 14, 2024 – Ipsos, one of the largest market research companies globally, today announced the 2024 Grocery Ecommerce Experience Report: a comprehensive, data-driven analysis of the trends shaping grocery ecommerce, the features that make or break the customer experience, and the brands setting the standard.

The report, set to be published at the beginning of 2025 in partnership with trade publication Supermarket News, will build upon an exclusive Ipsos study to rank the top-performing grocery retailers and evaluate the key factors driving their growth.

“As more US consumers make online shopping for groceries part of their normal routine, the benchmarks for a ‘perfect’ ordering experience are shifting. The 2024 Ecommerce Experience Report gives supermarket brands the operational and experiential insights they need to deliver on the features shoppers value most,” said Brad Christian, head of strategic growth for Ipsos Channel Performance.

With the backing of Ipsos’ field-defining research — which earned it the title of No. 1 Most Innovative Insights & Analytics Company in the 2024 GRIT Business & Innovation Report — the 2024 Grocery Ecommerce Experience Report will offer essential insights on customer expectations, how satisfaction varies across different delivery and pickup modes, and the attributes that matter most for continued adoption, overall customer satisfaction, and brand loyalty.

Walmart and Target topped last year’s list of ecommerce retailers, with Walmart earning the coveted Ipsos Grocery Ecommerce Experience Excellence Award. A number of traditional supermarket operators were evaluated in the report. Those evaluations included experiences for both delivery and curbside pick-up. Kroger, Walmart, Target, Albertsons, H-E-B, Meijer, Hy-Vee, Publix, and Food Lion are among the brands included in this year’s study.

Additional brands interested in participating in the study or learning more should contact Brad Christian at [email protected].

For further information, please contact:

Christopher Good
Communications Associate, Ipsos
[email protected]

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