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Ipsos MediaCT Releases Data from LMX Family 2014
`#GenerationMigration' Reveals Where Millennials and Post-Millennials are Exploring and Settling in the New Media Landscape
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Millennial Moms Creating New Media Patterns
Whether searching for content to share with their children or multi-tasking during family television time, Millennial Moms increasingly turn to digital sources
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New Research Collaboration Helps Marketers to Better Understand, Target and Reach America's Affluent
Ipsos and mTAB Collaborate for Deeper Insights and Greater Impact on America's Affluent
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Are Viewers Pulling the Plug on Cable and Satellite?
One Quarter of Prime-Time Viewers Aged 18-49 Have Cut Back on TV Service Subscriptions
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From Discussion to Insight: Best Practices in Building Successful Online Communities
Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."
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Men, Women, and Media: United by Media, Divided By Content
When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.
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Affluent Population Grows Larger, Wealthier, and More Engaged with Media
Digital Media Use Grows Sharply, But Largely Supplements - Rather than Replaces - Traditional Media Use
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New Leader Helps Ipsos MediaCT to Size Up Audience Measurement
Evan Borak Joins Ipsos MediaCT's U.S. Team; Will Lead Audience Measurement Group