Who Needs the Remote?

Global - Today's TV programming viewers want to watch what they want when and where they want to160-160and now they can. While the majority of people, 86% worldwide, do still watch TV the way it was watched when TV first made an160appearance (live on TV), newer technologies are claiming more share among these and other viewers. Indeed, the "usual" viewing platform for 27% has become the computer or laptop. For one in six (16%), the usual method is to stream from the Internet to their televisions, while for one in ten (11%), it is streaming or downloading on mobile devices. These always-available entertainment options may explain why only 16% use a DVR or other recording device attached to their TVs. Remote clickers: enjoy yourselves. Just know that other technologies are waiting in the wings to entertain you and, one day, probably will. For the full release, please click here.

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More data and full technical details are available in the Detailed Tables document on the right.

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Jill Wiltfong Senior Vice President, Marketing Ipsos Open Thinking Exchange 310.736.3440 [email protected]

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