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The Role of YouTube Connected TV in Offline Action & Behavior Change
YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently, specifically in driving offline actions and behavior changes. Here are the results.
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Thought Leadership: Veteran’s Day – Supporting Those Who Have Served
69% of Americans have personal connections to Veterans, either through close personal relationships or having served themselves, and use terms like "brave" and "service" to describe them
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Ipsos Update – November 2023
Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Americans learning AI are mostly teaching themselves
Familiarity with artificial intelligence is high across age groups, but younger people seem to be actually using it more, according to the Ipsos Consumer Tracker
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How healthcare companies should be thinking about women’s health
Revisit our on demand webinar to hear how attention to women’s health can drive brand success for pharma, med tech, devices and diagnostics brands of all kinds.
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Lakshimi Sarju Joins Ipsos MMA as a Vice President Supporting Client Leadership and Solution Innovation
Innovative and solution-focused advertising executive comes to Ipsos MMA with 15 years of analytic, media, marketing mix, attribution and planning experience
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21% of parents globally say their children have gone to bed hungry in the last month
A new global Ipsos study conducted on behalf of World Vision International in 16 countries reveals almost four in ten (37%) parents/guardians say their children are not getting the proper nutrients they need on a daily basis, and 21% say their children have gone to bed hungry in the last 30 days. Moreover, almost half (46%) of adults globally say they have worried about finding the money to buy food in the last 30 days, rising to 77% in low-income countries.
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Americans Look to Generate Additional Income Streams As They Report High Levels of Financial Anxiety
Over eight in ten (82%) Americans are interested in receiving personal financial information as most (80%) say their financial situation causes anxiety
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Most Americans say they are less likely to support a candidate who stands for curriculum restrictions or book bans in 2024
Four in five say K-12 public schools should teach students about cultures, identities, and perspectives that may be different from their own
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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.