Search
-
Evolving Shopper Experiences for the Modern Man
We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.
-
Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences
On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.
-
Consumer Reinvention Uncovers Potential Opportunities for Unmet Needs
New Ipsos Study Analyzes 27 Ways in Which Consumers Reinvent Themselves
-
Ipsos Marketing Helps Clients Make `Cents' Out of Consumer Trends
Ipsos' Censydiam Report Identifies Eight Trends That Will Dominate Consumer Behavior Over the Next 12-24 Months
-
Global Citizens Feel More Vulnerable Than They Did One Year Ago
Sense of Vulnerability Fueled by Two of Eight Threats in 2014:
Armed Conflict and Major Health Epidemic -
Majority of U.S. Adults Believe Companies Generally Do a Good Job of Protecting Their Customers' Personal Information and Privacy
Local Banks, Online Retailers, Credit Card Companies, and Online e-commerce Companies are Most Likely to be Viewed this Way
-
The High Price of Customer Satisfaction
Most managers believe that customer satisfaction is linked to higher business performance. As a result, "satisfaction guaranteed or your money back" has become the standard promise for businesses around the world.
-
Ipsos Unveils its New Censydiam Suite of Brand Growth Solutions
Censydiam Directly Links to Business Outcomes and Connects with Deeper Human Motivations
-
Ipsos MarketQuest Delivers a Richer Understanding of What Motivates People to Choose a Brand
New Censydiam Suite of Business Solutions Helps Brands Grow by Connecting with Deeper Human Emotions
-
One in Three Adults Compare Their Last Interview Process to Love at First Sight
But Nearly as Many Would Call It Playing Hard to Get