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[WEBINAR] Building Distinctive Brand Assets: A Webinar Featuring Four Measures That Matter
While many brands strive for differentiation in a marketplace, distinctiveness should be a brand’s true goal!
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The Rationale Behind the Redesign of the Reuters/Ipsos Presidential Ballot Question
Since early June, our Reuters/Ipsos horse race ballot question (Clinton versus Trump) has shown a larger spread (Clinton-Trump) than the average of the market.
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Ipsos: Holiday Movies Unite the Political Spectrum
Differences of Opinion on Favorite Holiday Movies nearly within the Margin of Error in New Ipsos Poll
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Evolving Shopper Experiences for the Modern Man
We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.
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Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences
On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.
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Consumer Reinvention Uncovers Potential Opportunities for Unmet Needs
New Ipsos Study Analyzes 27 Ways in Which Consumers Reinvent Themselves
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Ipsos Marketing Helps Clients Make `Cents' Out of Consumer Trends
Ipsos' Censydiam Report Identifies Eight Trends That Will Dominate Consumer Behavior Over the Next 12-24 Months
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Global Citizens Feel More Vulnerable Than They Did One Year Ago
Sense of Vulnerability Fueled by Two of Eight Threats in 2014:
Armed Conflict and Major Health Epidemic -
Majority of U.S. Adults Believe Companies Generally Do a Good Job of Protecting Their Customers' Personal Information and Privacy
Local Banks, Online Retailers, Credit Card Companies, and Online e-commerce Companies are Most Likely to be Viewed this Way