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Strive for More 2.0: The Female Portrayal Guide for Growth-Obsessed Marketers
The brands that commit to closing the portrayal gap — and pushing beyond traditional narratives — will be the ones that win with women, and all consumers, and drive long-term impact.
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MOMENTS IN SPORTS: Brand Playbooks from Super Bowl LIX
Read more about how brands are adapting to shifting consumer habits and the next era of storytelling.
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How U.S. tariffs set social media on fire around the world
Social media’s reaction to President Trump’s threat of substantial tariffs was almost universally negative, according to data from Ipsos Synthesio.
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Four in ten admit to churning streaming services
Americans say they're paying more for streaming services —but still feel content with the content, according to the Ipsos Consumer Tracker.
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Most Americans say prices will increase due to tariffs
Findings of a new Reuters/Ipsos poll on Americans' attitudes toward newly announced tariffs
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Parents Believe New Instagram Teen Accounts Will Benefit Teens
Survey finds over 90% of parents view features as helpful in supporting their teens on the platform.
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Most Americans read, but it's not our priority leisure activity
New Ipsos poll also finds a majority hold positive opinions of reading, but many say it is not a priority.
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Cancer screening options are important to older adults
Adults ages 50-75 want their healthcare provider to make them aware of Multi-Cancer Early Detection (MCED) tests so they can take action
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AXA Mind Health Report: Mental health continues to deteriorate around the world
A quarter of the global population is potentially affected by severe symptoms of depression, anxiety or stress (compared to 23% in 2023).
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Nutrition, Mental Resilience, and Infectious Disease Recovery
The Virsa Foundation, through its JIVINITI Research Program and in collaboration with Ipsos has released findings from the GAIA Study