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Six in Ten Gen Xers Would Sign a Contract Guaranteeing They Live to See Their 100th Birthday
Of Those Who Would Sign, Half Would Only Do So If Guaranteed Good Mental Health – Ahead of Physical Health and Signing with Spouse
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Roughly a Third of Adults Over the Age of 30 Are Planning to Make a New Year's Resolution for 2017
Respondents Are Much More Likely to be Working Towards Longer Term Plans/ Goals, with Six in
Ten Already Doing So, or Thinking About Getting Started in The Near Future -
A Playbook for America’s Most Popular Sport
Although baseball is traditionally Americans favorite pastime, football is the most popular in the U.S.
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What Do Americans Think About the Upcoming 2016 Summer Olympics?
Seven out of ten Americans plan to watch any of the 2016 Summer Games and most are aware the Olympics are being held in Rio, Brazil.
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What America *Really* Eats and Drinks on Super Bowl Sunday
An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.
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Reach & Engage Football Fans
According to recent Ipsos research conducted for Google, consumers choose YouTube as their preferred online destination for game day (Super Bowl) ads.
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When Doing Something Together, Moms and Kids Are More Likely to be Sedentary than Physically Active
Two-in-Five Moms Say They Could Be Doing "a Better Job" of Encouraging Their Kids to Engage in Physical Activity
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Direct-to-Consumer Pharmaceutical Advertising: When to Use Branded Versus Unbranded Campaigns
For many pharmaceutical brands considering DTC, the pursuit of either a branded or unbranded campaign is a critical decision. The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the product requires in a branded ad, and the current market share of the product.