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Should Brands Try to Change the World?
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course.
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As 2019 Kicks In, Consumer Confidence Soars in Brazil and Mexico while Dipping in China, Turkey and France
Month-over-Month Uptick Too Small to Buck a Downward Trend
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ALS Survey: Awareness, Knowledge, Fundraising
In June 2018 Ipsos undertook a survey of 1,005 American adults on behalf of I AM ALS, a patient-led movement to push for a cure for ALS launched in January 2019. The survey was undertaken pre-launch to assess awareness of and knowledge about the disease (and other related diseases), and to explore public awareness of and engagement with organizations and foundations fighting ALS and a range of other related diseases.
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category
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Six in Ten (61%) Respondents Across 26 Countries Oppose the Use of Lethal Autonomous Weapons Systems
Opposition to Fully Autonomous Weapons Has Increased Since 2017, Up From 56%
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Five ways pharma brands can achieve greater effectiveness
Discover five of our analytical techniques to help pharma marketers get the greatest impact out of their digital and personal elements.
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Five ways brands and BeSci can help you nail your New Year’s goals.
Beyoncé and Jay-Z want their fans to try going vegan in this new year. Blogger and mom Stephanie Ortiz plans to be more patient with her kids.
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Multivore diet families are going mainstream
It’s been 10 years since Michael Pollan published his book, "In Defense of Food," with the mantra, "eat food, not too much, mostly plants," for improved health. How has the western diet changed since then?
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Trump, women, and lessons from the midterms to watch in 2020
"The year of the woman," "A Blue Wave," "A referendum on Trump," "The most crucial election of our time?"
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Embracing Disruption
Success in 2019 and beyond will entirely depend on how willing brands are to challenge their current strategies.