Search
-
What makes some ads more memorable than others
Listen to this podcast explaining why some 30-second spots can be memorable for years.
-
Six in Ten Americans Planning to Take a Summer Vacation in 2018
One in Five Have Already Booked Their Vacation, While Similar Proportions Have Started Planning but Have Yet to Book
-
Reuters/Ipsos Data: Core Political (05/23/2018)
President Trump’s approval rating remains steady: 45% of all Americans approve of the way Trump is handling his job as President. Registered voters are slightly more likely to approve of Trump’s performance (47%).
-
Human-Computer Interaction and Digital Advertising
Discover some basic guidelines for how marketers can borrow from the HCI discipline to improve their digital advertising.
-
Most Home Owners Say They Considered the Tax Implications of Owning a Home Before Deciding to Buy
Similar Proportions Also Factored in Such Costs When Setting a Budget for How Much They Would Spend on a Home
-
Most Americans Have Been Charged with a Bank Fee in the Past Five Years, Including Two in Five Who Have Had to Pay ATM Fees
Just Over a Third Would be Willing to Switch to a Tech Company That Offers Financial Services (e.g., Amazon, Apple, Facebook) if it Meant They Could Save Money
-
Reuters/Ipsos Data: Core Political (05/16/2018)
President Trump’s approval rating remains steady among all Americans (45%) and registered voters (46%) this week.
-
Roseanne Reboot Draws Bipartisan Audience
The 2018 “Roseanne” reboot was widely expected to be a magnet for President Trump’s supporters, however, a new Ipsos survey reveals that the show draws fairly even viewership across the board.
-
The Royal Wedding: Who's the Favorite Royal?
A new Ipsos global survey examines perceptions around the Royal family and the upcoming Royal Wedding between Prince Harry and Meghan Markle.
-
Global Consumer Confidence Ticks Up To 50.7
This May sees the Global Consumer Confidence Index rise by 0.4 points