What makes some ads more memorable than others

Listen to this podcast explaining why some 30-second spots can be memorable for years.

Matt Morgan, the host of Ad Hoc, a show about how and why ads get made, speaks with Ipsos’ Manuel Garcia-Garcia, about what makes some ads more memorable than others.

From jingles, to the ads you saw as a kid on your family’s TV, to the mattress ads you hear on your favorite podcast—ads can be deeply memorable. There is no clear formula to ensure that ads stick with you, but a combination of several elements can make 30-second spots memorable for years. Referencing neuroscience principles, Manuel Garcia-Garcia gets to the heart of the matter.

Click here to Listen to Ad Hoc: I'm a Toys-R-Us Kid: Why We Remember Ads.

Read more about this topic here: Why jingles and Cher always make a comeback

The author(s)

  • Manuel Garcia-Garcia, PhD
    Global Lead of Neuroscience, Global Science Organization

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