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After Final Presidential Debate, Undecideds Favor Obama - Obama 53%, McCain 47%

McCain's Performance Rated As Much-Improved (53% Better than other debates), But Obama Still Seen As Debate Winner (56% Obama / 44% McCain)
Undecided voters perceive Obama as stronger on key issues -- change (Obama 67%/McCain 33%), helping the middle class (Obama 69%/McCain 31%), healthcare (Obama 67%/McCain 33%) and creating jobs (Obama 62%/McCain 38%)

Obama Widens Lead in Presidential Race- Obama 48%, McCain 39%

McCain Seen As More Negative Campaigner - McCain 53%, Obama 30%; More Than Half Report Negative Campaigning is Not Effective (39% Effective; 57% Not Effective)
Health Care (32%), Energy (31%) Trump Defense as Key Funding Priorities for Next President

After Second Presidential Debate, Undecideds Move Toward Obama - Obama 57%, McCain 43%

Nearly Two Thirds (61%) Think Obama Performed Better in Town Hall Debate

Undecided voters perceive Obama as stronger on key issues -- change (Obama 69%/McCain 31%), helping the middle class (Obama 73%/McCain 27%) and creating jobs (Obama 63%/McCain 37%)

The ABC's of Crisis Management

Brand Research to Bank On

An Ipsos ASI Brand*Graph 360 Case Study

Innovation: Debunking the Myths (Part III)

An Ipsos Vantis Viewpoint

As Cost of Jet Fuel Continues to Soar, More Americans Concerned With Costs (64%) and Delays (55%) than Terrorism (54%) When Flying

Despite Concerns About Delays (55%), Baggage Issues (53%) and Airline Bankruptcies (41%), few (12%) Traveling Americans are Planning to Purchase Travel Insurance for Next Trip

Refreshing Research on Brand Performance

An Ipsos ASI Brand*Graph 360 Case Study

Talking to America Part IV: Race and Age as Vote Determinants

29% Worry about McCain's Potential Judgment and Stability as President 72% Say America is Ready for a Black President

Two in Three Working Americans (65%) Are Happy With Their Job

Six In Ten (57%) Say The Economy Is The Most Important Issue Facing The Country Today