Survey First to Quantify Global Customer Complaints

Toronto, Canada -- A new global poll issued today by Ipsos Reid for Complaints Are Us Inc. indicates that four in ten (38%) people surveyed in 23 nations have complained about a product or service in the past year.

The survey of over 23,000 respondents from nations representing 75% of the world's GDP is the first to quantify consumer complaints on a global scale.

Residents of Canada (44%) tied with those in the United States (44%) in making complaints about products and services in the past year--putting them in the top ten of the consumer "complainant nations".

The survey, conducted by Ipsos--the world's second largest market and opinion research company-- found that people most likely to have made a complaint in the past year are from Brazil (65%) and those least likely to have made a complaint are from Japan (17%).

Of the 23 countries surveyed, the top 10 "complainant nations" are: Brazil (65%), Mexico (56%), Argentina (49%), India (47%), The Czech Republic (47%), Spain (46%), Great Britain (45%), United States (44%), Canada (44%) and Australia (40%).

Regionally, those countries surveyed in Latin America (LATAM) are most likely to have made a complaint in the past year (57%), and those least likely to have made a complaint are from Asian and Pacific (APAC) countries surveyed (30%).

These are the findings of an Ipsos poll conducted on behalf of Complaints Are Us Inc. The field window was April 14 to May 7, 2009. A total of 1,000 interviews were conducted in each of 23 countries across the Ipsos global online panel access network and balanced by age, gender, city population, and education levels, with minor added weights applied. The margin of error per country is +/-3.1, 19 times out of 20. The countries where surveys took place represent 75% of world's GDP and included the United States, Canada, Brazil, Mexico, Argentina, South Korea, China, Japan, Australia, Russia, Hungary, India, Czech Republic, Poland, Turkey, Sweden, Netherlands, Belgium, Germany, France, Italy, Spain, and Great Britain. The question was: "Which of the following things, if any, have you personally done in the last year? Made a complaint about a company's product or service in the past year?"

For more information on this news release, please contact: John Wright Senior Vice President Ipsos Reid Public Affairs (416) 324-2002 [email protected]

Or Jane Steele Moore Chief Complaints Officer Complaints Are Us Inc. (416) 651-0162 [email protected]

About Complaints Are Us Inc Complaints Are Us Inc. [www.complaintsareus.ca] is a Canadian based complaints concierge service that acts on behalf of consumers to attain satisfaction and works with vendors and companies to improve their customer relations and retention.

About Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2008, Ipsos generated global revenues of e979.3 million ($1.34 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP