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AI chatbots steer shoppers to brands. Here’s how to join the conversation
Parents increasingly rely on chatbots for advice on everything from groceries to gifts. Those AI-inspired shopper pathways can’t be understood with conventional tools, as Ipsos Synthesio's Marsha Robie explains.
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Screen time is families’ biggest tension. Here are 5 reforms they need
The role of smartphones and screens in childhood is cause for wonder and for worry. FOSI’s Marissa Edmund explains the policies that educators, businesses, and parents can implement to keep screen time and digital privacy under control.
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Questions for the future
As family structures shift, business leaders across retail, caregiving, demographics, and technology sectors will need to prepare for change. Here are some questions they can ask today.
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Seeing the Unseen
How vision AI and AI agents are transforming product testing. Read part three of our Humanizing AI series.
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The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more
Here’s Ipsos' latest and greatest data on the economy for business leaders, policymakers and insights professionals
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Retail, food, and beverage: Essential data and insights
From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.
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4 charts that explain the zero-sum human economy
People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch a lot, like GDP and employment rates, according to new data from the Ipsos Consumer Tracker.
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Gift cards and food are growing as popular holiday gifts
Gift cards and clothing are the most popular gift categories, and growing bigger — as are food and beverages, according to the Ipsos Consumer Tracker