Search
-
Decoding the shopper's brain: How behavioral science unlocks growth
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.
-
Four in five Americans believe it is important for Harris and Trump to debate
New Syracuse University/Ipsos poll also finds that Walz is seen as helping Harris’ chances at winning, while Vance is seen as hurting Trump’s
-
Brands in the context of a changing America
Five charts on the shifting values of American society, where that leaves brands, and what Tom Hanks can teach us here
-
College Student Views On Free Expression And Campus Speech 2024
A Knight Foundation-Ipsos study from the Knight Free Expression Research Series
-
Most Americans tip, and think they tip enough
One in four Americans believe they tip too much, while seven in ten believe they tip the right amount, according to the Ipsos Consumer Tracker.
-
Two in three Americans feel Biden should step aside
However, most feel both men are too old and the race for president remains tied, according to ABC News/Washington Post/Ipsos poll
-
Three in five Americans are likely to watch a Biden-Trump debate
New Syracuse University/Ipsos poll also finds that a majority believe American democracy works well for most people
-
Ipsos is Proud to Partner with Resonance on the America's Best Cities Report
The 2024 America’s Best Cities Report features New York City at the top of the ranking, and nine California cities make the Top 100, the most of any state.
-
Why brand growth begins with knowing shoppers’ deep motivations
Ipsos’ Virginia Armas explains how marketers and brand managers can uncover the real reasons people shop, and how they can channel that understanding into opportunities for growth.
-
Future Jobs to Be Done
People don’t spend for spending’s sake – they shop to meet specific needs. Ipsos Strategy3’s Sophie Washington explains how those needs could change in the years to come.