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Implications: Where the opportunities are for…
What does the rapid expansion of pet ownership mean for other industries? In this section, Ipsos experts break down where the opportunities are, from health and wellness to travel and hospitality.
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What elevating pets in our families and society means for business
What happens when pet parenthood goes from a playful co-option to a sincere identity? Boise State University’s Shelly Volsche discusses the ever-more-prominent role of pets in society and how it shapes the rest of our lives.
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How humanizing pets is reshaping pet owners’ habits
More Americans are treating their pets like people — and what’s for dinner is no exception. Hill's Pet Nutrition’s Yvonne Hsu explains how pet diets are evolving and what that shift means for other sectors.
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How pet food is evolving to fit modern lifestyles
Mars Pet Nutrition North America’s Lisa Campbell explains the trends that are reshaping the pet food market, from sustainable sourcing to human-grade ingredients.
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How companies can prepare for the changing status of pets in the future
What the Future’s Matt Carmichael considers what will come next for the $150 billion pet industry and how businesses can prepare for a future where pets are even more prevalent.
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How pet parents are shaping the future of the pet business and beyond
Pet ownership is transforming society. Discover how evolving human-animal bonds will reshape industries, urban living and social norms in an increasingly pet-centric future.
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Less than half of Americans would recommend military service for teens
New research highlights educational gaps and myths about Veterans among Americans, parents, teens, and educators
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Global attitudes to housing and house prices
The Ipsos Housing Monitor is a new 30-country study looking at how people perceive their own and their country’s housing situation, and the challenges facing both.
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How political and corporate speech will change in a polarized future
Kate Childs-Graham, a veteran political speechwriter and executive director of West Wing Writers, discusses how authenticity and understanding can drive influence in a splintered society.
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What business can learn from faith leaders on shaping a changing world
Rev. Bonnie Perry, an Episcopal bishop, explores the intersection of faith, personal experience, and empathy in bridging social divides in an increasingly complex society.