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What the Future: Teen
Revisit our foresight webinar featuring new data and interviews with industry experts exploring how shifts in the economy, technology and society at large are restructuring teen behaviors.
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Ipsos Update – January 2024
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Data dive: 2023 in review
In 12 infographics, we look back at key Ipsos Global Advisor polls from a year that was filled with a few very high highs and some really low lows.
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How the desire for social bonds shapes teen viewership
Amber Jawaid, senior vice president with Ipsos’ Online Communities practice, analyzes teen entertainment preferences and the emotional factors behind them.
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Future Jobs to Be Done
As Americans’ teenage years shift, so will their needs. Charlotte Morris, an engagement manager at Ipsos Strategy3, illustrates one potential scenario that tomorrow’s brands and institutions will need to solve for.
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How teens are taking charge to improve their gloomy futures
As a plaintiff in Held v. State of Montana, Eva Lighthiser sued her home state for not protecting residents from climate change. Here’s how she views the global fight for a greener future.
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What changing attitudes on college mean for the workforce
Will tomorrow’s teens give higher education the old college try? Ipsos’ Jennifer Torgersen discusses what today’s youth are saying about their plans for the future and what it means for brands and businesses.
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How a new mindset is taking shape among young startups
Newlab’s Justin Massa explains how unpredictable forces like artificial intelligence and climate change are shaping teen perspectives on entrepreneurship, employment, and everything in between.
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Why gaming culture needs to evolve for everyone
A half-century on from the earliest arcades, gaming is less a subculture than a mass culture. But many young people also see the need to change that culture, says Ipsos’ Chris Hoffman.
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How AI will globalize the creator economy
Artificial intelligence will supercharge youth creativity and forge new relationships in an increasingly interconnected world, says YouTube’s Kaley Mullin.