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Pedr Howard appointed as President, Ipsos Creative Excellence, U.S.
Howard will continue to steer the strategic direction of Ipsos’ industry-leading Creative Excellence practice
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Americans support U.S. pharmaceutical leadership and the need for affordable access
The Patient Experience Survey from PhRMA/Ipsos finds that support for U.S. medical innovation is strong – but so are concerns about health insurance-related barriers and out-of-pocket costs for medicines.
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Ingredients for the perfect food: flavor, quality and affordability
Flavor, quality of ingredients and affordability are the most important factors when Americans describe their perfect foods, according to new data from the Ipsos Consumer Tracker.
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Older Americans are working hardest on their health
Americans over the age of 55 are far more likely than 18- to 34-year-olds to practice basic health maintenance, according to new data from the Ipsos Consumer Tracker.
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Americans aren’t buying the benefits of tariffs
A sizable majority of Americans say that tariffs will lead to higher prices, according to new data from the Ipsos Consumer Tracker.
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The Ipsos Vibe Check: Here's how Americans feel about the government this week
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
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Americans are here for healthy food additives
Sizeable majorities of Americans are interested in supplements in just about every category, according to new data from the Ipsos Consumer Tracker.
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Fewer Americans want brands to remain neutral
Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.
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American Association for the Advancement of Science: Attitudes Toward AI
Ipsos joins a panel discussion at the American Association for the Advancement of Science annual meeting sharing insights into how the public is grappling with this emerging technology and its role in society, elevating key trends in public trust and confidence.
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2026 Ipsos Super Bowl Post-Game Show: Ads Edition!
Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.