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Americans resolve to make 2026 better
"Saving more money" is the most popular New Year's resolution for 2026, according to new data from the Ipsos Consumer Tracker
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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Artificial Intelligence: Key insights, data and tables
Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more
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Ipsos Consumer Tracker
Saving more money is the top new year’s resolution that Americans plan to make
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The Context Advantage: Winning the moments that matter
Understanding Brand Equity in Context provides the full landscape and can reveal new opportunities.
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Why tomorrow’s family could be a radical shift from the past
Life stage shifts, demographic disruptions and changing views on family itself will shape tomorrow’s economy and society. What the Future Editor Matt Carmichael digs into the brand implications.
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How different Gen Beta personas could define the future
Childhood tomorrow could look very different from growing up today. Futurists Joana Lenkova and Alexandra Whittington use six different Gen Beta personas to explore their world, from tech-driven youth culture to changing consumer expectations.
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The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more
Here’s Ipsos' latest and greatest data on the economy for business leaders, policymakers and insights professionals
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Retail, food, and beverage: Essential data and insights
From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.
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The economy rears its ugly head
Below are five charts on where Americans stand on the economy and how it’s affecting how they view the Trump administration