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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Americans unhappy with the direction of the cost of living
One third of Americans agree that higher tariffs on imported goods are a good idea even if prices increases, while a majority disagree.
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Most Americans, across party lines, oppose Medicaid funding cuts
New NAMI/Ipsos poll finds that a strong majority favor protecting federal Medicaid funding to help people access mental health care
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Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy
In the YOLO Economy, can brands REALLY deliver both joy AND financial peace? Turns out, that's what consumers want.
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ARF SHOPPER 2025
Join Ipsos at this special Advertising Research Foundation session designed to focus on the changing retail market, consumer behavior, retail media networks, AI, and the latest trends for the shopper landscape.
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More small businesses cite revenue as a concern
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q1 2025 is down from Q4 2024
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Most current federal workers believe their agency effectively uses funds
New Washington Post/Ipsos poll of federal workers finds few are satisfied with their job in the federal government, though most plan to stay
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There's a negative trend in words we use to describe AI creations
Americans' attitudes on AI art have soured since 2023, according to the Ipsos Consumer Tracker.
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More Americans are giving up
Between Lent and "No Buy" day, what (if anything) are Americans quitting? The Ipsos Consumer Tracker has the answers.
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Americans say cost of living is on the wrong track
Most Americans want the administration to prioritize working on inflation over other issues