Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy

In the YOLO Economy, can brands REALLY deliver both joy AND financial peace? Turns out, that's what consumers want.

2 April 2025

Media

In an era defined by "Nouveau Nihilism," where immediate gratification meets long-term financial anxiety, brands need a new playbook. This report explores how to win by balancing these seemingly opposed desires. Discover how financial education can build confidence, how to create joyful experiences that resonate, and why a non-judgmental, humorous tone is key for connection in 2025.

Media & Brand Communication

CIMM Summit 2025
CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
12 September 2025
[WEBINAR] The Super Bowl’s Best Ads of 2025
Join us for a live panel discussion the day after the game on Monday, February 10, where we'll unveil the winners of the Ipsos Creative Excellence Super Bowl Awards and our experts will delve into the strategies that made these ads truly effective.
10 January 2025
[WEBINAR] What the Future: Creativity
The answers are in What the Future: Creativity, where leaders from Meta and Snap, a trailblazing AI artist, a powerhouse agency creative, and leading academics consider the philosophical and practical implications of AI for everything from marketing and entertainment to education and economics.
3 June 2024