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Connecting PR Firms to Ipsos Research
Philip Elwood Appointed Senior Vice President, Ipsos Public Affairs in Washington, D.C.
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Two Thirds of Business Decision Makers in the US and Europe See Data Analytics as Important to their Business
Data Analytics Seen as Having the Biggest Impact on Better Serving Customer Needs
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83% of Global Internet Users Believe Affordable Access to the Internet Should be a Basic Human Right
Two Thirds (64%) of Users in 24 Country Study More Concerned About Online Privacy Compared to Year Ago
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Global Citizens Feel More Vulnerable Than They Did One Year Ago
Sense of Vulnerability Fueled by Two of Eight Threats in 2014:
Armed Conflict and Major Health Epidemic -
Picture This: A Faster Alternative to Day in the Life Research
Ipsos Healthcare has developed an approach that can be completed in as little as one week that still captures a rich database of moments in customers' lives when they are interacting with a specific product or category.
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Five Ways We're Surfing the Mobile Wave to Deepen Insights
The way consumers behave is changing as a result of the digital revolution. According to the US Census Bureau and the CIA Government Factbook earlier this year, mobile penetration in North America has reached beyond 100%. 101% of consumers in the region now have access to mobile devices, meaning there is a significant share of them with access to more than one. 72% of these devices are using mobile broadband internet access, meaning blazing fast connection speeds allowing for innovative ways to push content to consumers.
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Saving, Paying Debt among the Top Uses for Tax Refunds this Year, Mirroring How Americans Spent Their Refunds in Past Years
Among Those Expecting a Refund, One in Six Are Likely to Put the Money toward the Purchase of a Car