Communication In The Connected Edge

In this paper, our colleagues from the UK discuss why simplicity is essential to brand success in the connected world and why brands that have simplicity of purpose, communications and service will be the ones that succeed above others.

In this paper, our colleagues from the UK discuss why simplicity is essential to brand success in the connected world and why brands that have simplicity of purpose, communications and service will be the ones that succeed above others.

The author(s)

Related news

  • ARF David Ogilvy Awards & Creative Effectiveness 2026
    Advertising Event

    ARF David Ogilvy Awards & Creative Effectiveness 2026

    Ipsos is so proud to be a sponsor of the 2026 Awards and Creative Effectiveness conference, sharing the stage with strategic insights.
  • ANA: Automation without alienation
    AI Event

    ANA: Automation without alienation

    Join us for ANA’s one-day conference and hear from brand marketers who have harnessed the power of AI to drive efficiency and growth – all without sacrificing the human touch that drives consumer connection.
  • Amazon Ads unBoxed
    Advertising Event

    Amazon Ads unBoxed

    Ipsos is delighted to be taking part in Amazon’s annual flagship advertising conference packed with product announcements, customer stories, industry expertise, and actionable strategies to help deliver business outcomes.