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Americans' personal outlook is pretty positive
Americans who are retired feel pretty good about their personal outlook, and those with jobs aren't far behind, according to new data from the Ipsos Consumer Tracker.
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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College Student Views On Free Expression And Campus Speech 2024
A Knight Foundation-Ipsos study from the Knight Free Expression Research Series
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Can we rely on generative AI for healthcare information?
As generative AI continues to shape the patient experience, understanding how to best incorporate AI into the patient experience is crucial for healthcare organizations aiming to deliver an effective and preferred patient experience.
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Most Democrats are very enthusiastic about Kamala Harris as the Democratic nominee
New ABC News/Ipsos poll finds an increased interest in voting among Democrats after Biden stepped out of the race and endorsed Harris
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Americans need a break. But can we take it?
Today, taking it easy is easier said than done. Is a more relaxed future feasible? What the Future editor Matt Carmichael explains how brands and institutions could shape the future of free time.
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Our obsession with being busy is killing leisure time. How brands can help
Do Americans need to free up their free time? Professor Selin Malkoc explains how productivity mindsets shape (and constrain) leisure time.
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Why the future of travel will be more streamlined and more personal
A new generation of Americans is traveling — and their expectations are shifting along with their itineraries. Hilton’s Jess Petitt, who is senior VP, commercial strategy, insights and analytics, explains how travel companies can help them make memories away from home.
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Why Gen Z holds the key to future travel spending growth
Is Gen Z’s heightened interest in travel a short-term spike or a lasting shift? The answer will matter for brands and businesses across a range of industries, says Michael Nevski, director of global insights at Visa.
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How TV, our favorite hobby, is evolving for advertisers
Americans still spend much of their leisure time in front of screens — but which ones? Media analyst and professor Amanda Lotz examines shifts in the leisure landscape and how brands can adapt to the streaming age.