Search
-
What brands should know about the future adrenaline economy
Excitement is big business, from extreme sports to new technology. Kenneth Carter, Ph. D, explains the psychology behind uncertainty and its influence on the risk-adverse, thrill-seekers, and everyone in between.
-
The Power of the ESG x Brand Collaboration
Read more about how ESG activities can work in service of the brand to strengthen brand equity.
-
An economic meltdown is the doomsday Americans fear the most. Here’s why
One in five list climate change as the catastrophe they are most worried about, according to new polling from the Ipsos Consumer Tracker. One in four pick World War III. Fully a third say a total economic collapse in the U.S. is what keeps them up at night.
-
Where Americans stand on generative AI
Below are five charts on the state of generative AI models and how the public feels when it comes to AI regulation
-
The Patient Perspective: Evaluating Time and Treatment While Living with Metastatic Breast Cancer
The results of this research demonstrate the time-burden on ER+, HER2- mBC patients and their loved ones when going to receive care and the potential difficulty of care when an IM injection is part of their treatment plan.
-
Loving or Loathing: Understanding Affluents’ Relationship with Luxury
Despite the connection that many Affluents have with luxury, there are those who see it as overpriced and a symbol of excess. Revisit our recorded webinar to hear how marketers can appeal to both groups.
-
How AI, new drugs, and your DNA will help us live better for longer
What wellness — physical, mental, and otherwise — looks like matters for all of us, as individuals and as consumers. Matt Carmichael, editor of What the Future, looks at what the future could hold.
-
What anti-obesity drugs could shift in how we think about weight
We’re still in the early days of the GLP-1 revolution, but it’s already changing how patients and caregivers think about and treat obesity. WeightWatchers’ Dr. Spencer Nadolsky explains what this shift tells us about the future of wellness.
-
How health wearables can be more useful for more people
Wearable health monitors have been a game-changer for diabetics and pro athletes — but January AI CEO Noosheen Hashemi thinks AI could revolutionize personal health for an even wider group of Americans.
-
What you can learn from elite athletes about fitness
Whether you’re a pro athlete or an average Joe, your fitness journey needs to start with the fundamentals, says Buddy Morris, the NFL’s 2021 Strength Coach of the Year.