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One in Five (18%) Americans to Purchase a Wearable Device in the Next Year
Ipsos Study Finds Young Adults, Current Owners of Wearable Technology Most Likely to Buy Devices
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Security Ranks as Most Important Factor when Choosing a Payment Method
A Third of US Adults Are Interested in Using Mobile Device Applications to Pay for Things in the Near Future
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83% of Global Internet Users Believe Affordable Access to the Internet Should be a Basic Human Right
Two Thirds (64%) of Users in 24 Country Study More Concerned About Online Privacy Compared to Year Ago
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Global Citizens Feel More Vulnerable Than They Did One Year Ago
Sense of Vulnerability Fueled by Two of Eight Threats in 2014:
Armed Conflict and Major Health Epidemic -
Majority (54%) of Global Citizens Support International Coalition's Airstrikes Against ISIL
Half (48%) in 24 Country Study Feel that Airstrikes Will Eliminate ISIL as Serious Threat to Peace
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Ipsos Global @dvisory: The Economic Pulse of the World (November 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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More than Half of Adults Set a Budget on Holiday Shopping
A Majority Plan to Spend $400 or Less on Gifts this Holiday Season
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How Mobile Video Can Drive the Future of Brand Marketing
New research conducted by Google and Ipsos show the power of mobile in grabbing millennials' attention. Based on the findings of this research, there are multiple ways that video, which is far less distracted on a smartphone than on TV, can create new opportunities on mobile for brand marketing. This article discusses the importance of thinking multi-screen, building for mobile, and creating in-the-moment experiences that are specific to this platform.