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Going The Extra Mile: A Case Study
The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.
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Saving With Lower Gas Prices?
According to a recent Ipsos Public Affairs eNations omnibus study conducted in January 2015, one-third (36%) of Americans felt they were able to spend more money for the holidays because gas prices were so low.
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Ipsos Global @dvisory: The Economic Pulse of the World (January 2015)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Ipsos Launches Digital Concept Testing to Increase Consumer Engagement and Provide Much Faster Delivery
Consumers Spend Over 50% More Time Reading Concepts with Ipsos' New Technology; Clients Receive Dramatically Faster Results