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The Perils of Perception:Americans Fail on All Measures of `Perceptions versus Facts' in Unique Socio-demographic Knowledge Test
Places 13th of 14 Countries Surveyed
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Picture This: A Faster Alternative to Day in the Life Research
Ipsos Healthcare has developed an approach that can be completed in as little as one week that still captures a rich database of moments in customers' lives when they are interacting with a specific product or category.
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How to Make Your Brand More Attractive
Ipsos UU's Analytical Frameworks are a series of 12 models designed to help UU researchers all over the world design their research and structure qualitative data in consistent and relevant ways.
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The Changing Landscape of TV
Compared with five years ago, it is undeniable that the TV landscape is now vastly different to what it once was. With the rise of Over-the-Top Subscription Video-on-Demand (OTT SVOD) services such as Netflix and Amazon Instant Video, together with the majority of broadcast and cable networks offering an unheard of plethora of viewing options, how the average person consumes TV content has changed immensely, and will continue to do so.
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Millennial Moms & Mobile - Are We There Yet?
Leveraging data sourced by Ipsos, this report offers detailed insight into the mobile use and engagement of Millennial Moms and how this dictates their shopping behaviors.