The Role of Social Media in the Shopper Ecosystem

Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.

At Ipsos, we know that social media is becoming a bigger influence in the shopper ecosystem every day. Our research shows that 42% of Ipsos' shopper community use social media channels in their shopping. Of these, 84% use social media to read or post product reviews, 73% follow brands or retailers on social media sites, and 72% use or share coupons from social media sites. In this Sound Off, we share more detailed results examining how various segments participate in these activities, and five useful tips you can leverage in 2015.

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